Pure bullsh!t
Cookie cutter marketing insights do more harm than helping the brands
Marketing
Cookie cutter marketing insights do more harm than helping the brands
Every meeting room should have a list of banned insights. Expert marketer Marc Ritson calls them marketing bullsh!t. Attend Marc Ritson’s free webinar.
Corey Kindberg shared the list of banned insights.
They are:
The world is more divided than ever
Choice paralysis
Technology is accelerating
We’re busier than ever
We’re never more connected than ever but we’ve never felt more alone
We’re connecting with our heads down
Millennials value experiences over things
Gen-Z is the most progressive generation of our time
Blah blah blah echo chambers
Institutional trust is at an all time low
Millennials have had it harder than any generation before them
It’s harder than ever to be a teenager
Anything avocado toast
As per the registration page: He will introduce each one, explain the VERY scientific manner in which he assessed it and then tear it into small pieces and flush it down the toilet.
Strong language and exaggerated marketing pretension from the start of the session and throughout.
Old is gold: The funnel is as relevant as ever Link