Rank your business higher
Optimizing brand’s website for search engine is important
Branding
Optimizing brand’s website for search engine is important
Avoid single page websites, as Google rates multiple page websites higher. Search engine optimisation (SEO)costs less than social media, and brings more business.
As per Moz’s beginner’s guide: It’s important to remember that search engines make money from advertising. Their goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the SERPs longer.
If all the information about product and services of the businesses is on one page, it limits the number of search terms for ranking. Multiple pages allow multiple search terms. The business can rank high on one of many search terms. Single pages also result in less clickthroughs. Google ranks websites with more clickthroughs higher.
Websites should create unique pages for each different service. Then Google will index each page targeting the different styles of massage. Frequently asked questions (FAQs) page can have separate links for different questions.
Case Study: How Thomas Cook discovered SEO goldmine Link