Read the tongue

Agassi read Boris Becker’s lips to predict the serve

Strategy

Agassi read Boris Becker’s lips to predict the serve

Knowing the future is an advantage, as it allows the businesses to safeguard their markets and products. Top three management consultancies have predicted 15000 times taking into account the next 30 years.

Angrde Agassi lost three straight matches to Boris Becker. He watched the tapes of his defeat multiple times. Instead of trying to guess the moves, Andre read Boris’ tongue. He figured out that Boris would serve in the direction, his tongue would be (left, middle and right). As per Marketer Alex Murrel it is impossible to guess the future in business. We can predict recessions, GDP, interest rates, exchange rates, media spend and pretty much anything.

Alex writes in his piece ‘the forecasting fallacy’,” From tarot cards to tea leaves, palmistry to pyromancy, clear visions of cloudy futures have always been sold to susceptible audiences. Today, marketers are one such audience. It’s time we opened our eyes.”

Instead of worrying about the next ten years, businesses should aim to build competitive advantages over the next ten months. Instead of predicting the future, businesses should invent the future. Instead of worrying about the change, businesses should focus on things that do not change.