Relaunch to revive businesses
Market orientation will change after the pandemic gets over
Market orientation will change after the pandemic gets over
Businesses will have to re-launch themselves after the exit from lockdown. Customers needs and behaviours will change for the next six to nine months. Small and emerging businesses can compete with the incumbents.
Eman Zabi helps businesses launch. First stage is pre-launch, which is about assessing demand, audience and reach. Second stage is the actual launch, which is about agility, trust, and decisiveness. Third stage is post-launch, which is about reviewing the customers who bought the product, and the ones, who did not.
Eman writes: A Minimum Viable Launch is a way of testing whether an offer will actually sell, and then selling it in the most efficient way possible. All while gathering as much data about your audience and their specific needs.
Re-launching successfully will give small and direct to customer businesses an edge over competitors. Understanding the audience is the key in marketing.
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