Direct to customer
22 traits of successful D2C brands
A typical direct to customer brand started after the post dot com internet. They had grown and connected with the customers using the platforms of Amazon, Facebook, Google, Instagram and Kickstarter.
CB Insights studied the successful 22 D2C brands.
4 key learning are:
Simplicity is the new luxury: Most of the D2C companies that we studied focus on selling only a handful of different products and many started out with just 1.
Building an audience quickly is vital for product launch: Successfully entering these markets, therefore, requires establishing a high degree of mindshare very quickly. It means going for “shock and awe” launch storytelling over a more subtle, slow growth strategy.
Building an end-to-end brand starts with a great customer experience: But more important to the idea of “quality” here is the overall experience of buying the product, rather than the product itself.
. Ubiquity and virality are crucial for sales of physical products to take off: Perhaps the greatest inherent advantage that D2C startups have over their incumbent competitors is a better grasp of the inherent dynamics of the internet.