Sleepy owl launches a new product
Local direct to consumer brand Sleep Owl sells cold brew coffee.
Local direct to consumer brand Sleep Owl sells cold brew coffee
Brief:
Sleepy Owl is a direct to consumer (DTC) brand from Delhi. It sells ready to drink coffee.
Its most popular product is cold brew. They brew it daily, and deliver fresh batches. There is a do it yourself (DIY) product as well.
Last year they raised INR 3.5 crore approx. from the investors.
New product launch: Bottle
Bottle is the new product of Sleepy Owl. It’s ready to drink cold coffee.
Bottle comes as classic and sweet versions.
Tell me more:
They are a twelve member team.
They have served 40,000 customers. Their typical customer is between 21 and 40.
They are present in 120 retail stores in Delhi-NCR, and 75 retail stores in Mumbai.
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