Small business marketing ideas
Pandemic is an opportunity to reach out to potential customers
Marketing
Pandemic is an opportunity to reach out to potential customers
Small businesses shouldn’t let pandemic stop marketing activities. Marketing attracts prospects, who become customers, which generates profits. Indian small businesses aim to grow in the next 3–5 years.
Small businesses can choose from various marketing ideas. The basis for all marketing ideas is marketing planning. It comprises of creating a marketing plan, doing market research, conducting a focus group, writing an unique selling proposition, refining the target audience, and creating marketing messages.
Other key marketing ideas focus on marketing materials, in person networking, direct mail, advertising, social media marketing, internet marketing, email marketing, contests/ coupons and incentives, relationship building, content marketing, marketing help and unique ideas.