Marketing
The main thing about the main thing is the main thing
Small businesses do not prepare marketing briefs, as they think it to be a complex document suitable for big businesses. Without marketing briefs a simple social media campaign is like shooting in the dark.
Kaitlin Moon and Ashley Lapin are founders of Current Forward, a research and brand consultancy. They aim to dig actionable insights for the brands. A brief brief is the key to get such insights. It should include:
What challenge are you facing? What matters to you and to your business?
What does success look like for you? What are the metrics?
What does the solution look like in your head?
What are the deliverables that will get the solution?
How involved do you want to be?
Do you prefer speed or thoroughness?
Who will be approving the work?
Do you intend to take risk?
What excites you about the project and what terrifies you?
Attend: Free online session, where they discuss unorthodox approach for research.