The real role of marketing
Marketing is about customers and growth
Marketing
Marketing is about customers and growth
Business owners think marketing is becoming less important. High tech solutions such as social media, marketing tech softwares such as Hubspot and online advertising are challenging the role of marketing. Tiktok asked brands to stop making ads.
Google interviewed board members of Fortune 500 companies. It enquired about the role of marketing. It distilled 1 lakh words in one paragraph. They key takeaways are:
Marketing should offer clarity. The endless slides should give way to one slide.
Marketing is about taking risks for the business. Growth won’t happen without trying new things.
Capturing the attention of the customer or user is the most important thing. A typical customer is already interested in countless other things.
As per the Google report: I think the CMO should be keeping the consumer or member at the heart of what they do. You go from marketing to people to mattering to people.
Small businesses should incorporate marketing at the core of their strategy. It will help them telling their stories to the prospective audience, build capabilities such as research, help innovate, drive future business growth and champion customers.
P.S: Avoid the millennials loving marketers Link
