The secret of growing customers

Growth hacking doesn’t help

Growth hacking doesn’t help

Growth hacking is hype, as it only uses tricks and misleading techniques. Building a compelling product comes before growth hacking.

Brands such as Airbnb, Dropbox spent years building products, which people loved. They built products with a purpose and strong word of mouth. Understanding the psychology of the retained users is the key to growth.

Dan interviewed Stan Chudnovsky,PayPal’s VP of Growth. The most powerfully growing products,” he says, “do three things at once: they make you look smart to the people you invite. They give real value to you when the people you invite join. And they give real value to the people you’ve invited once they sign up.”

Stand up comedians such as Anubhav Singh Bassi and Zakir Khangrew their audience on strong word of mouth. So did the rap artistsfrom Mumbai and Delhi. They had compelling offers.