Tools is not the strategy
Social media ads do not pay
Social media ads do not pay
Running ads on Instagram (direct response advertising) does not guarantee sales, as few real people view ads. About 50% of consumers block online ads.
Thee online ad journey of an ad starts with the advertiser paying INR 100. It ends with getting INR 3 worth of real value. Advertisers get a fraction of the value for which they pay because any ad must be sent through agencies, exchanges, and platforms within microseconds before it appears in front of consumers.
Technologist and owner of Basecamp David Hansson tweeted, “One of the ways I’ve changed my mind on advertising over the years is by thinking of it less as ROI! but as “how can we support cool events, smart media, interesting creators”, then looking at attributable signups more as the gravy than the potatoes.”
Samuel writes, “Direct response is picking the fruit — those people have grown, are ripe, are down in the funnel, and ready to buy. Brand advertising is watering the tree so that more fruit will grow in the future. As Rory Sutherland has said, direct response tells people what to do so they will buy today and advertising tells people what to think so they will buy tomorrow.”
Dig deeper: Biggest myths of digital marketing Link