Top 3 marketing trends for 2021
Marketer and speaker Smaule J Scott publishes annual marketing trends.
Insights
Marketer and speaker Smaule J Scott publishes annual marketing trends.
People are watching more television and TV ads than before. It was predicted that pandemic would harm television. It did not. Viewers are also watching more TV commercials, which is a good sign for marketers. It is one of the best ways to build brands, ask Amazon, Google, Zomato, Swiggy, Byjus.
Smartphone use has declined by one third as compared to last year. Mobile services are designed while being on the move. Since users have remained indoors, services such as Spotify, Podcasts etc. have not been used as much. Thus, huge discounts to subscribe to them.
Movie theatres won’t die. They would come back as luxury experiences. Homes and houses are stressful places for entertainments users spend most of their time indoors. Floating cinemas and drive in theatres are already in demand.