Top FMCG brands of Delhi-NCR
Delhi is challenging Mumbai, the city with the most and the best FMCG brands.
Delhi is challenging Mumbai, the city with the most and the best FMCG brands.
India’s best FMCG brands are from Mumbai. They are Parle, Godrej, Britannia , and Marico. Multinational brands such as Hindustan Uniliver, Colgate Palmolive, Nestle and Procter & Gamble do not count.
Mumbai’s domination may be a thing of the past. Homegrown Delhi brands have picked up the pace. Local FMCG brands have access to a large set of consumers ( Delhi-NCR’s population is 5 crore approx.), professionals ( engineers, marketers, advertisers) and distribution network.
Here is the list of top FMCG brands from Delhi-NCR*
Dabur: It’s the oldest FMCG company from Delhi-NCR. It started in 1884. Its last year revenue was INR 7700 crores ( approx). It sells nearly 250 products. They are adopting new technology.
Patanjali: It’s the meteor equivalent of the Indian FMCG sector. It started in 2011, and within 8 years it crossed the revenue of INR 10,000 crore. It forced the biggest CPG brands such as Dabur, HUL and ITC to develop herbal and Ayurvedic products.
Haldiram: In FY17 it trumped the market leader Pepsico. It’s turnover was INR 4228 crore. It’s namkeens are the best.
Priyagold: With a turnover touching INR 1500 crore, it is one of the bigger CPG brands from Delhi-NCR. It will be completing 25 years next year.
Hector beverages: When Paperboat started, bigger brands did not bother. In five years it has made the market leaders Real and Tropicana take notice. In FY17 they earned INR 69 crore at a loss of INR 78 crore.
Veeba: The condiments and sauces company started in 2013. Promoters earlier ran Fun Foods ( sold it to Dr. Oetker for INR 100 crore). It aims to generate revenue of INR 400 crore by 2019.
Sleepy Owl: It’s the newest kid on the block ( started in 2016). It sells cold brewed packaged coffee and do it yourself kits. It raised INR 3.5 crore.
NDBJ’s take:
Older brands are fighting back. With their strong product line and distribution, they will not allow the newer brands to topple them.
Newer brands beat the oldies in using social media and packaging, but that’s just a small edge. Other than Patanjali, which has grown the old school way, has been able to threaten
*We will add more to the list, as we evaluate more brands.
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