Learning
Reading helps in building mental models
Marketer Laelah asked for book recommendations on marketing and consumer psychology. All recommendations are worth reading. I picked up my top 10.
Alchemy: Behavioral science about consumers
Building a story brand: Crafting a simple message for customers
About Face: Emotionally effective advertising
Stories that stick: Which stories to tell and which to avoid
Why some ideas survive and others die : Learn how to use information hooks
Nudge: How biases make us take bad decisions
Guerilla marketing: Winning strategies for small businesses
The choice factory: Biases influencing what customers buy
Contagious: Know why things such as going viral
Thinking in bets; making smarter decisions: Key to long term success