Top ten business books

Reading helps in building mental models

Learning

Reading helps in building mental models

Photo by Mariia Zakatiura on Unsplash

Marketer Laelah asked for book recommendations on marketing and consumer psychology. All recommendations are worth reading. I picked up my top 10.

1. Alchemy: Behavioral science about consumers

2. Building a story brand: Crafting a simple message for customers

3. About Face: Emotionally effective advertising

4. Stories that stick: Which stories to tell and which to avoid

5. Why some ideas survive and others die : Learn how to use information hooks

6. Nudge: How biases make us take bad decisions

7. Guerilla marketing: Winning strategies for small businesses

8. The choice factory: Biases influencing what customers buy

9. Contagious: Know why things such as going viral

10. Thinking in bets; making smarter decisions: Key to long term success