Transparency over profit
Embassy Group first earned trust, then profit
Real estate
Embassy Group first earned trust, then profit
Even big businesses are realising that profit gouging and keeping customers in dark isn’t a good strategy. Real estate sector has lost the trust of the customers. Jitu Virwani of Embassy group bucked the trend. Instead of asking for the upfront final payment for one of its flats, he let the buyer stay for three months. Buyer did not like just pat the due amount. He got him new buyers worth INR 22 crores. Transparency and trust for customers have helped Embassy group. For small businesses transparency is a super power. Only a tiny number of big businesses will practice it.