TV is the best
But, digital is catching up
But, digital is catching up
Small businesses avoid print, TV and radio advertising, as it is expensive. Facebook and Youtube ads are not real advertising.
Marketing professor Marc Ritson writes, “Both YouTube and Facebook have pushed their credentials for micro-targeting and generating a behavioural response. But those bullet points only work well when you are fighting for the bottom of the funnel.”
Marketers look for mass reach such as TV to build brands. Targeting helps in sales activation. So, when a customer watches an ad on TV, the brand is seeking the attention. Later it wants the customer to purchase the product or the services.
Online and social media showcase big numbers, but the splintered nature of their usage doesn’t help in brand building. Marketers are trying to use online as they would have used traditional, with some success.
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