What is Clubhouse
It’s a voice based social media app
Explainer
It’s a voice based social media app
Experts say that Clubhouse will kill podcasts. Clubhouse is like of TikTok, which challenged Youtube. It is the hottest app in town, with 6 million downloads.
Clubhouse is an invitation-only audio chat platform based on the use of public and private ‘rooms’. Only iPhone users can download it for now. Upto maximum of 5000 people participate in a group voice chat. It resembles conference calls and radio shows.
Marketing and communications expert Samuel Scott wrote in The Drum, “Marketers are obsessed with media. The vast majority of non-marketing people are not. It’s why marketers immediately proclaim any new channel as the ‘next big thing’ — see Clubhouse — when the odds state that it most likely is not.”
He suggests that businesses and brands should focus on the objective of a campaign. They should not obsess about the channels. Clubhouse is useful if the target audience is startups and marketing industry. Stick to podcasts.