E-commerce
It’s the right time to be a seller on e-commerce platforms
Amazon sellers are the next big thing. Private equity funds and venture capital are investing in such resellers. Big sellers are aggregating small e-commerce businesses. Cloudtail is Amazon India’s biggest seller.
Goja is one of Amazon’s top 40 sellers. It sells more than a thousand products on Amazon. VC funding has entered the space. E-commerce brand investors such as Upsaclio will buy small brands, operate them and grow them.
Goja shared the art of the Amazon listing: policing reviews, improving products’ image quality, buying search terms. It also made continuous changes to products to meet customer demands — and finesse Amazon’s marketplace. Putting too much weight in a package can kill profits, he learned. Shaving an ounce or two from packaging can add up to hundreds of dollars in cost savings a year. And it created a full content studio producing high-quality photographs of its products, and YouTube videos showcasing items.