Vijay is founder of Gelato Vinito, India’s first gelato icecream chain.
Bio:
He is a management graduate from USA. He is a famous fashion designer in Delhi. He is also a food and beverage entrepreneur.
1987: Studies
Vijay completed his MBA from Cornell University.
He had majored in restaurant management and hotel operations.
1993: Launch
Instead of working in hospitality he became a designer.
He launched his first design collection with his wife.
It was unisex and called Anant. His flagship store is in Greater Kailash, New Delhi.
1993 -2004: Fashion shows
He continued being a designer for the next 10 years.
He showcases at Lakme India Fashion week.
2005- 2018: Back to food
He launched Gelato Vinto in 2005 at Greater Kailash’s M Block market. It was 100% natural and vegetarian frozen desert. It had given Baskin Robbins run for its money.
Earlier it had planned to open 200 stores. Today there are more than 60 outlets in India and abroad. Though, it is slow in expanding, it has a loyal customer base.
It’s turnover was INR 10 crores in 2013. Company had projected its turnover to be more than INR 50 crores by 2007.
One can take its franchise at an investment of 5–6 lakh for kiosk and 9–10 lakh for stand alone store.
Watch: Vir Sanghvi gets Vijay Arora to make custom gelato for himself.