Advertising
Businesses should follow the fundamentals of marketing for the success
Most creative advertising fails, while the simple ones succeed. Right advertising create memories more than they increase sales.
Advertising fails because of three reasons.
One, if advertising fails to reach broader audience or different categories of users, it will not work.
Two, advertising should focus on creating the distinctive brand with the health of brand assets or the name.
Three, the audience should know how to buy the product after they see the advertising. The distribution channels should be intact.
As per WARC: Advertising is just a broad name for company-controlled creative activity (in any media) aimed at shaping buyer memories in the brand’s future favour. A buyer’s memory is one of the most efficient sources of information (even for a google search you need to remember what to type). Advertising can freshen memories for a specific brand, to make the brand easier to retrieve.”
Worth your time: What is brand Link