Will Hong’s Kitchen be as good as Domino’s?
Domino’s of Chinese
Domino’s of Chinese
Brief:
Jubilant Food Works has launched a Chinese food brand, Hong’s Kitchen.
It is their third brand after Domono’s and Dunkin Donuts.
While Domino’s is the market leader, Dunkin hasn’t performed. They closed nearly half of the stores last year.
Tell me more:
First restaurant is in sector 49, Gurgaon.
Check out its menu.
Why Chinese?
Jubilant sees the gap between the street food Chinese and fine dining Chinese such as Mainland China, Mamagoto and Yo China.
Chinese food is the second-largest cuisine consumed outside home in India.
JFL’s CEO said,“Hong’s Kitchen, with its fast casual format, will address this vast, unaddressed market through great-tasting and affordably priced Chinese food that’s customized for Indian tastes.”
As of 2017, India’s food services market was estimated worth more than INR 3,00,000 crore according to a 2017 research report by Ficci and Technopak. By 2022, the market for food services in India is expected to reach INR 5,50,000 crore.
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