The Bootstrappers

Find a simple idea, and take it seriously

Small menu vs big menu

Aug 31, 2025 • Bootstrappers

2

January 2023

Mind over matter

Stress is lethal for bootstrapping

Jan 13, 2023 • Bootstrappers

Does bakery require marketing

Yes, a local business will also benefit

Jan 13, 2023 • Bootstrappers

September 2022

Bricoleurs are the best bootstrappers

Bricolage makes entrepreneurs resourceful endlessly

Sep 10, 2022 • Bootstrappers

August 2022

Brilliance or stupidity

Startups trying to disrupt the food sector should think again

Aug 28, 2022 • Bootstrappers

Start small, end big

Bootstrapped businesses are the future big businesses

Aug 22, 2022 • Bootstrappers

We shall overcome

Bootstrappers can whip #ss of big businesses

Aug 12, 2022 • Bootstrappers

Trade shows ain’t dead

Bootstrappers should double down on trade-shows

Aug 11, 2022 • Bootstrappers

July 2022

Avoid marketing myopia

The focus on customers’ need and wants will help avoiding marketing myopia

Jul 27, 2022 • Bootstrappers

June 2022

Build better customers, not products

Jobs to be done framework is helpful in building the right products

Jun 17, 2022 • Bootstrappers

Fire your marketer now

Ask three questions to assess them

Jun 14, 2022 • Bootstrappers

40 reasons to crash a product

Your love your product more than your survival

Jun 4, 2022 • Bootstrappers